![]() Norebo has built a strong relationship with the World Wildlife Fund (WWF) and continues to support its efforts on marine conservation with a focus on vulnerable marine habitats in Arctic waters. Company representatives also tour schools across Russia to advertise the security and opportunities of a career in the industry. Sergei Sennikov, Norebo’s Chief Sustainability Officer, is proud that the company operates on the same employment standards as merchant fleets. For Norebo, this is the key to organisational success and sustainable development. Norebo carefully considers its environmental, social, and economic impact, which forms its approach to business. This approach has made Norebo the jewel in Murmansk’s crown, where it is both the biggest employer and the largest taxpayer. The company enforces an 18+ policy on its vessels, follows internationally recognised safety standards, and pays it staff considerably more than the national average. Yet just as importantly, Norebo is in tune with the economic and social responsibilities required of a large employer. This means that its fishing quotas as part of national catch correspond with the scientific advice on what is safe to fish in a given area. In terms of Norebo’s environmental impact, Orlov has made sure that his business is an active member of the Marine Stewardship Council (MSC). ![]() This has allowed the company to minimise wasteful fishing practices and maximise the utilisation of each fish. To protect fish stocks, Norebo has kitted out its vessels with state-of-the-art technology to maximise the efficiency of its catch. To continue enjoying these riches for years to come, we need to preserve marine ecosystems including sometimes fragile sea beds.”įor Orlov, putting environmental stewardship at the heart of Russia’s fishing industry has always been a necessity. Cod, haddock, pollock – these are some of the treasures of the seas and an essential part of the planet’s food security. “To build a fishing industry Russia can be proud of means, first and foremost, protecting our fisheries. ![]() The company was founded by Vitaly Orlov, an entrepreneur driven by his desire to improve marine sustainability and bring employment and prosperity to Russian communities. Norebo, the Russian fishing giant whose fleet supplies household names like McDonalds and Birds Eye, started in 1997 in Murmansk, where it is still based today. Despite the challenges of the past eighteen months, some businesses have continued to prioritise a conservationist approach. The pandemic’s impact on supply chains and price levels has raised important questions about sustainability and waste in the fishing industry. Not only is the versatile pollock a staple of the Chinese diet but factories in the ports of Dalian and Qingdao provide processing services for fishing businesses across the world.Īs Russia’s cold storage facilities reached their maximum capacity late last year, the supply of H&G and wholeround pollock began to outstrip global demand, resulting in prices falling by almost 15% between November 2020 and January 2021. This was a blow for Russia’s fishing industry, which exports close to $600m of pollock to China every year. In response to the rapid spread of COVID-19 in the first half of 2020, China took the unilateral decision to shut its borders to Russian imports. ![]()
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